that domain isn’t anything. not that i know of, or that i’d be remotely associated with.it’s just the type of domain i hate. there’s something in me that makes me vicious towards my clients. i won’t give them something that’s too easy to remember. or to understand. like that one. i do things the tough way…
reshmi and i have an architecture & design firm together, called plus minus zero. and i’ve registered two domain names for it, pl.usmin.us/zero & ±0.com. the first one is what is known as a domain-hack. i registered www.usmin.us, which is pretty useless by itself. except for a united states minister. and then i added a subdomain pl. on one end, and a folder /zero at the other. ta-daa!!! plusminuszero!!!
my plans for the future… a company that undercuts and does work: minus minus. a character for asterix comics: maximus minus. and other degrees of plus minus: one, two three etc. the possibilities are endless.
the other domain i own is a lot cooler. ±0.com. it’s actually that. try it in your browser. click, or copy paste. or the long way about it: [alt+0177] on the numeric keypad, 0, and .com. it’s a relatively new thing called idn, which basically lets you type in all languages, and using those arbit characters and symbols. it’s a thing of the future, but i’m prepared.
but as i was saying, clients don’t always get this sort of thing. i might just end up registering a pmz-india-online-4u.biz to get across to them.
